Discovery.
Customer interviews, problem framing, opportunity mapping. We make sure we’re solving things that matter.
We figure out
what to build.
Then we make sure it ships.
Under is a product partner for founders. We embed with your team: running discovery, prioritising what to build, designing how it works, and staying close to your engineers until it's live.
Senior product thinking. Without the senior hire.
Most early-stage teams don't lack engineering. They lack clear product thinking.
Decisions get made by founders between meetings, by engineers based on the loudest customer email, or by no one at all. Six months later you've shipped a lot, learned little, and you're still not sure what you're building.
Hiring a senior product person solves it. But it takes months, costs €120k+ before you've got conviction the role even fits, and pre-PMF is the worst time to make that bet.
Under is the answer in between. We bring the judgment of a senior product hire. Embedded part-time, monthly rolling, ready to start in days.
A product
function,
embedded.
Under operates as part of your team, not as a vendor. A typical week looks like this:
Strategy.
What to build next, why now, what to cut. Clear priorities, written down, defended in the room.
Design.
Flows, wireframes, clickable prototypes. We design how it works, end-to-end, so your engineers build the right thing the first time.
Shipping.
Pairing with your engineering, breaking work down, iterating with users. We stay close until it’s live and being used.
AI handles the commodity work: research synthesis, scaffolding, iteration. Judgment handles the hard parts: what to build, what to cut, what to ship first.
Built around your rhythm
Week 1: Land.
A half-day with you and your team to learn the business, the customers, and the state of play. By the end, a shared picture of where to focus first.
Week 2 onward: Embed.
Working in your tools, in your standups, in your customer conversations. Progress every week, not every quarter.
Monthly rolling. 30-day notice.
Is Under right for you?
Good fit
- You have engineering capacity but no senior product person
- You're a founder making product decisions you'd rather not make alone
- You want a partner who'll think alongside you, not just take orders
- You're building something where the what matters as much as the how
- You've been burned by agencies who handed off a brief and disappeared
Not a fit
- You need someone to write production code or run your engineering team
- You want to scale a 12-person product team
- You have a fully-scoped project and just need a vendor to execute
Not sure? and we'll tell you honestly if it's a fit.
Get a product person
in the room.
The fastest way to know if Under is right for you is to talk. 30 minutes, no commitment, honest opinion on whether we're a fit.